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Adobe AD0-E608 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Distribution | 12% | - Curate available fields within reports and dashboards - Organize projects logically for access and management - Schedule and share reports and dashboards with stakeholders |
| Reporting | 32% | - Apply and configure date ranges effectively - Select appropriate visualizations or tables for business needs - Determine correct data views based on sources, identities, date ranges |
| Data Analysis | 26% | - Select correct components for analysis scenarios - Evaluate audiences and share with Adobe Experience Platform tools - Perform exploratory analysis and interpret results for insights |
| Components | 30% | - Build non-admin components to address business requirements - Translate business questions into relevant components - Create subsets of data using components and filters |
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
1. A customer is looking at a report in workspace where he has added country dimension in freeform against orders metric. Customer wants to analyze the orders where customer touched the promotion page and then placed an order in the reporting window. He creates a 'Person' level container and uses the sequential definition as 'Page equals promotion_page then orders exists'.
What will the report show?
Response:
A) Report will only show sessions where the promotion page was not viewed
B) Report will show orders that were placed after promotion page was viewed and may show orders placed before that page
C) Report will not show any orders as sequential definitions are not allowed with 'Person' level containers
D) Report will show orders that were placed only after promotion page was viewed in the reporting window
2. Which Adobe CJA features support in-depth data analysis?
(Select two.)
Response:
A) Calculated Metrics Builder
B) Data View Filter Editor
C) Campaign Execution Logs
D) Profile Merge Policy Manager
3. Which steps should be taken when creating reports for external business partners?
(Select two.)
Response:
A) Use Report Export Templates
B) Apply Data Privacy Rules
C) Assign Temporary Report Access
D) Create Custom Data Views
4. Which component should be used to calculate average purchase value per customer in Adobe CJA?
Response:
A) Profile Attribute Mapper
B) Calculated Metrics
C) Data View Manager
D) Campaign Tracker
5. An insurance organization wants to build a dashboard for its agents. The dashboard should have the ability to select an agent value (agent is captured in a schema dimension). It should also have the ability to select four major cities covered by corresponding agent. A Workspace report is already created with a panel having required data and provided to you.
As a CJA Business Practitioner, you plan to update this workspace panel by creating two quick filter with rules as below.
Quick Filter 1: Agent = Agent Name
Quick Filter 2: City = City 1 OR City = City 2 OR City = City 3 OR City = City 4 You realize later the solution approach is invalid. What could be the possible reason for this approach to be invalid?
Response:
A) Quick filter does not support 4 rules.
B) Quick filters cannot be applied to schema dimensions.
C) Quick filter supports only 1 rule per filter.
D) Only 1 Quick filter can be created for 1 panel.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A,B | Question # 3 Answer: A,B | Question # 4 Answer: B | Question # 5 Answer: A |
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