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Adobe Marketo Engage Architect Master Sample Questions:

1. When reviewing completion of a REST API Webhook, you can use two URLs to perform an initial validation and make sure leads will pass correctly.
Which two combinations of URL and associated parameters should be used to validate the REST API? (Choose two.)

A) Endpoint URL with Access Token and Your Email Address
B) Endpoint URL with Client ID, Your Email Address, and Client Secret
C) Identity URL with Client Score and Client ID
D) Identity URL with Client ID and Client Secret
E) Endpoint URL with Access Token and Client ID

2. What are best practices for securing a Marketo instance? (Choose two)

A) Increasing campaign volume limits
B) Restricting API usage to approved integrations
C) Disabling admin rights for all operators
D) Using SSO for authentication

3. A marketing operations manager is configuring a new Marketo implementation for an investment fund to communicate with customers. Approximately 40 marketers work in Marketo, and have various levels of expertise with the system. Additionally, marketers can customize forms and landing pages to meet their needs. There are several fields in the database that are Personally Identifiable Information (PII) and must be protected.
How would the marketing operations manager ensure that Marketo users do not create forms that expose the PII fields, encouraging customers to fill out private information?

A) Enable CAPTCHA in the form configuration settings to ensure that the data will not be sent
B) In the Admin section, select the field and enable the "Block Field Updates" feature
C) Create a custom Javascript on the frontend webpage to verify data before form submission
D) In the Field Management section, select the field and enable the "Mark Field as Sensitive" checkbox

4. A marketing operations manager has inherited an 8-year-old Marketo instance. During an audit, they discover that each region has their own naming standards, and often marketers will create unique program names like "Mario Dec13 Sales Event - OLD DO NOT USE". Reporting is inaccurate and often requires extensive filtering to get simple results.
In order to create consistent program organization rules, what is the recommended best practice for program naming schemes?

A) [YY]-[MM]-[Optional DD] [Description]
Example:
24-02-14 Product release Webinar
B) [Description] [Program type] [YYYY]-[MM]-[DD]
Example:
Product release WBN 2024-02-14
C) [Program type] [YYYY]-[MM]-[Optional DD] [Description]
Example:
WBN 2024-02-14 Product release
D) Use a unique identifier for each program without following a standardized structure

5. What methods can be used to track attribution in Marketo? (Choose two)

A) Integration with CRM
B) Creating Static Lists
C) Use of Program Tags
D) Adjusting Smart Campaign Filters

Solutions: