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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is the primary purpose of Consumer Decision Trees (CDTs) in shelf organization?

A) To map the mental path shoppers take as they shop a category.
B) To predict how changes in assortment will affect sales.
C) To reflect actual buying patterns and substitutions.
D) To determine the most popular products in a category.

2. Define Loyalty Card Data.

A) Data collected from a panel of households, used to understand shopper demographics and long-term purchasing trends.
B) Data derived from retailers tracking individual household purchases to analyze shopping habits and preferences.
C) Data collected directly from a retailer's point-of-sale system, providing insights into what products are sold and when.
D) Aggregated sales data from multiple retailers, used to analyze market trends and competitive performance.

3. What is the primary purpose of gathering Shopper Data in category management?

A) To identify clear insights that guide actions and decisions
B) To monitor employee performance in stores
C) To increase the number of products on store shelves
D) To track the shipping process of products

4. When showing the size of prize, what factors are good to keep in mind?

A) Don't show the math, not necessary.
B) Make sure it's reasonable and show the math on how to achieve the plan.
C) Be sure to include comprehensive analytics.
D) Make sure it's a high enough number to get their attention.

5. Which of the following methods is used to collect Shopper Data at the point of sale?

A) Tracking mobile devices in households
B) Scanning items at checkout typically tied to Household Loyalty Cards
C) Shipping products from manufacturers
D) Analyzing online search queries

Solutions: