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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)

A) Add phint ret=js to the CoreTag.
B) Deploy the JSON Return Tag.
C) Select JSON Return Tag in the Campaign Settings.
D) Select JSON Result in the Container Settings.

2. You have requested support from a Taxonomy Consultant to advise your client on taxonomy structure and assist in categorizing raw data into the taxonomy.
Which stage of implementation are you currently working through with your client?

A) Operational Rollout
B) Data Classification
C) Discover
D) Data Ingestion
E) Data Scoping

3. A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?

A) Use Taxonomy Management in the Partner User Interface.
B) Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.
C) Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.
D) Submit Taxonomy Maintenance requests to My Oracle Support.

4. Identify the reason that Media Click tags must be customized for every media creative when implementing Creative Tagging for Media Audience Analytics.

A) The DoubleClick Campaign Manager macros are different for every creative.
B) The Advertiser ID and Placement ID must be hardcoded into every Media Click tag.
C) The click-through URL must be added to the Media Click tag.
D) The BlueKai Site ID is different for every Media Click tag.

5. On an average, at what rate does data decay?

A) 12% per month
B) 2% per year
C) 2% per month
D) 20% per week

Solutions: