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Salesforce AP-215 Exam Syllabus Topics:

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. Which two statements are correct regarding the Parent-Child configuration?

A) Parent-Child links different tables based on shared key values
B) Parent-Child allows sharing both dimensions and measurements
C) A Parent-Child cannot be configured between an Ads data stream type and a Conversion Tag one.
D) Parent-Child configurations can cause performances issues

2. A client's data consists of three data sources - Facebook Ads, LinkedIn Ads and Google Campaign Manager.
Notes:
* The client is planning on adding an additional 100 Facebook Ads data streams and 50 more LinkedIn Ads data streams.
* The final volume of data in the workspace will be 5M rows
* Each data source has a naming convention and it can be assumed that any additional profile (i.e. Data Stream) from one of these sources will follow the same naming convention.
The client provided the following sample files:
Facebook Ads:


The client would like to create a new harmonization field named "Market," which will only be coming from Facebook Ads and LinkedIn Ads. The logic for
"Market" is the following:
IF Media Buy Type is equal to "TypeB" or "TypeC" or "TypeD"
Return 'Europe'
ELSE
Return 'Rest Of The World'
In order to create the harmonization field Market, the client considers using either Mapping Formula, Calculated Dimension, VLOOKUP or Patterns.
Considering maintenance and scalability, which option is recommended?

A) Calculated Dimension
B) Mapping Formulas
C) Patterns
D) vLookuP

3. A client has integrated the following files:
File A:

File B:

The client would like to link the two files in order to view the two KPIs ('Tasks Completed' and 'Tasks Assigned) alongside 'Employee Name' and/or
'Squad'.
The client set the following properties:
+ File A is set as the Parent data stream
* Both files were uploaded to a generic data stream type.
* Override Media Buy Hierarchies is checked for file A.
* The 'Data Updates Permissions' set for file B is 'Update Attributes and Hierarchy'.
When filtering on the entire date range (1-30/8), and querying employee ID, Name and Squad with the two measurements - what will the result look like?

A)

B)

C)

D)

4. What is the relationship between "Media Buy Key" and "Creative Key?

A) Many-to-one (one Creative Key has many Media Buy Keys)
B) Many-to-many
C) One-to-one
D) One-to-many (one Media Buy ley has many Creative Key)

5. A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing Insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

Which three advantages does a client gain from using Calculated Dimensions as the harmonization method for creating the Objective field?

A) Data model restrictions - Calculated Dimensions do not need to adhere to Marketing Cloud Intelligence's data model
B) Processing - creation of Calculated Dimensions will ease the processing time of the data streams it relates to
C) Scalability - future data streams that will follow similar logic will be automatically harmonized.
D) Performance (Performance when loading a dashboard page) should be optimized as the values of calculated dimensions are stored within the database.
E) Ease of Maintenance - the logic is written and populated in one centralized place

Solutions: