Exam Name: Salesforce Certified B2C Solution Architect
Certification Provider: Salesforce
Corresponding Certification: Salesforce Architect
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Salesforce Arch-302 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Security and Data Governance | - Access control and identity management - Customer data protection |
| Solution Design for B2C Customer Experience | - Omnichannel experience design - Customer journey architecture |
| Scalability and Performance Design | - Performance optimization strategies - High-volume transaction design |
| B2C Platform Capabilities | - Commerce and engagement tools
|
| Integration Architecture | - API-led connectivity
|
Salesforce Certified B2C Solution Architect Sample Questions:
A B2C Commerce merchant has multiple live sites across different brands and geographies all supported by Service Cloud and Marketing Cloud. Unfortunately, the merchant is having customer service challenges caused by fragmented views of the customer. Customers occasionally use alternate email addresses, make purchases as guests, and contact customer service anonymously. The Success Manager believes that Customer Data Platform (CDP) could help them solve their problem.
How should a Solution Architect describe the role of CDP in this context7
- A. CDP can be used to identify multiple records within each separate system representing the same person and assigning them a consistent Global Party ID; additional custom development is then required to relate those IDs between systems.
- B. CDP can be used to recognize customers as humans and extend existing records related to that human across connected systems with a consistent Global Party ID.
- C. CDP cannot be used across multiple brands within a single merchant environment because the customer as human view cannot support different accounts under separate brands.
- D. When CDP is provisioned, B2C Commerce, Service Cloud, and Marketing Cloud will automatically use a common core Customer Profile managed by Customer 360 Data Manager.
Correct Answer: B 🗳️
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A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using CRM Analytics.
Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign?
Choose 2 answers
- A. Use SMS as a channel due to its significantly higher engagement rate as compared to email
- B. Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns
- C. Configure Einstein Recommendations in Marketing Cloud to automate segment generation for Journey Builder
- D. Use CRM Analytics to analyze customer engagement history over the last 24 months
Correct Answer: A,C 🗳️
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An organization wants to add Service Cloud to their existing Salesforce Org currently hosting Sales Cloud.
They know that an integrated customer service experience is a key component of a successful long-term relationship with their customers. After doing some research they learned that the Service Cloud connector can help start their implementation and they are now ready to proceed.
Which two functionality considerations should they be aware of when introducing the B2C Commerce to Service Cloud Connector into an existing Salesforce Org?
Choose 2 answers
- A. In order to implement the Service Cloud Connector it is necessary to enable Person Accounts, a change which cannot be reverted once implemented.
- B. The Service Cloud Connector provides a collection of Lightning and Visualforce components that display customer and order information within Service Cloud, which needs to be customized and deployed by a developer.
- C. The Service Cloud Connector natively supports accounts and contacts, households, and multi-brand customer models.
- D. The Service Cloud Connector is distributed as a managed package that can be extended to meet client- specific needs but with core functionality that cannot be altered.
Correct Answer: A,D 🗳️
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Northern Trail Outfitters (NTO) has been using B2C Commerce and Service cloud for the past year and wants to take the next step in its customer experience by implementing Marketing Cloud. NTO is focusing on email for the foreseeable future and wants all transactional messages-such as password reset and order confirmations-to go through Marketing Cloud rather than B2C Commerce.
Which three actions should a Solution Architect recommend to enable this functionality?
Choose 3 answers
- A. Configure an API event in Process Builder along with an Email Activity with a transactional send classification.
- B. Implement a server-side API callout in B2C Commerce for each of the required emails.
- C. Configure a Transactional Messaging API in Marketing Cloud and use a transactional send classification for each of the required emails.
- D. Configure API integration credentials in Marketing Cloud to enable B2C Commerce to call Marketing Cloud.
- E. Implement a client-side API callout in B2C Commerce for each of the required emails.
Correct Answer: B,C,D 🗳️
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When integrating B2C Commerce with Marketing Cloud, which data extension type should be used to store order and product records in Marketing Cloud?
- A. Transactional Data Extension
- B. Standard Data Extension
- C. Synchronized Data Extension
- D. Sendable Data Extension
Correct Answer: B 🗳️
Explanation: Only visible for Prep4away members. You can sign-up / login (it's free).
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