Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant
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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Account Engagement Administration | - Configuration and Setup
|
| Email Marketing | - Email Creation and Delivery
|
| Marketing Automation | - Engagement Programs
|
| Prospect Management | - Data Model and Segmentation
|
| Reporting and Analytics | - Performance Measurement
|
| Maintenance and Best Practices | - System Optimization
|
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
LenoxSoft's Marketing Cloud Account Engagement administrator cannot see an email template that was created and marked for use for Engagement Programs while building a "send email" action in a nurture program.
What would explain this experience?
- A. The administrator does not have folder permissions to the email template folder.
- B. The administrator has not selected a sender for the Email Template.
- C. The administrator does not have folder permissions to the Engagement Program.
- D. The administrator has not published the Email Template from a draft.
Correct Answer: D 🗳️
Check the lowest and the highest available Prospect's score in Marketing Cloud Account Engagement
- A. D
- B. A+
- C. F-
- D. F
- E. A
Correct Answer: A,C 🗳️
LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?
- A. The prospects were set to "false" for opted out and set to "true" for do not email.
- B. The prospects were set to "true" for opted out and set to "false" for do not email.
- C. The prospects were on a suppression list used on the operational list email send.
- D. The prospects are opted out of the list used on the operational list email send.
Correct Answer: A 🗳️
It is recommended that Email Preference Center should use more than one page level depth
- A. False
- B. True
Correct Answer: A 🗳️
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.
How should LenoxSoft add the prospects?
- A. By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions.
- B. By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.
- C. By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.
- D. By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.
Correct Answer: C 🗳️
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