Exam Name: Certified Wholesale & Retail Manager (CWRM)
Certification Provider: GAQM
Corresponding Certification: GAQM: Supply Chain And Retail Management
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GAQM CWRM-001 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Wholesale and Retail Operations | - Build, ticket and dismantle promotional displays - Explain the flow of stock and sales through a wholesale/retail operation - Create positive customer perceptions - Segment the wholesale and retail sector - Identify product features and their benefits - Describe organisational promotional strategy - Offer products to customers - Maintain promotional displays - The wholesale & retail business environment - Overcome customer objections - Close the sale - Establish the customer's need - Identify the store's target market - Identify products and ranges within your store - Post-purchase product care - Resolve customer complaints - Explain customer behaviour - Interact with customers - The concept of shrinkage and losses within a wholesale and retail environment |
| Topic 2: Business Communication | - Write/sign for a specified audience and purpose - Conduct basic research and analyse and present findings - Respond to selected texts in a manner appropriate to the context - Identify and respond to manipulative use of language - Use strategies that capture and retain the interest of an audience - Access and use suitable learning resources - Use language structures and features to produce coherent and cohesive texts for a wide range of contexts - Function in a team - Reflect on how characteristics of the workplace and occupational context affect learning - Explore and explain how language structures and features may influence a reader/viewer - Use strategies for extracting implicit messages in texts - Draft own writing/signing and edit to improve clarity and correctness - Use learning strategies - Interact successfully with audience in oral communication - Manage occupational learning materials - Use a range of reading and/or viewing strategies to understand the literal meaning of specific texts |
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