Exam Name: Strategic Communication Management Professional
Certification Provider: GCCC
Corresponding Certification: Global Communication Certification Council
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GCCC SCMP Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Implementation and Management | - Execution of communication plans
|
| Strategy and Planning | - Communication strategy development
|
| Evaluation and Measurement | - Performance measurement
|
| Principles of Strategic Communication | - Research and Analysis
|
GCCC Strategic Communication Management Professional Sample Questions:
An independent consultant has completed a confidential report on a community bank's lending practices confirming that criticisms made publicly against the bank are justified. As the communication manager is exiting the building, a reporter who claims to have seen the report demands to talk with someone in authority.
Which of the following is the communication manager's BEST immediate response?
- A. "The report has not been released so you must have seen a leaked copy. You will be the first person I will call the moment it goes out."
- B. "I am not able to help you at this time. Give me your number and I will contact you."
- C. "Please come in while I find someone who can speak with you."
- D. "I cannot comment on this. Our company policy is for you to make an appointment to talk with the responsible executive."
Correct Answer: B 🗳️
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Where should the communication manager be looking to apply best practices in data analytics as a support to their work?
- A. In placing an economic value on its communication output
- B. In aggregating and interpreting the behavior and communication channels for its relevant audiences
- C. To demonstrate to leaders that the communication manager uses best practices
- D. In aggregating and evaluating the reach and visibility of its communication output
Correct Answer: B 🗳️
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The corporate communication function in a large corporation should report to which business unit?
- A. Marketing and Advertising
- B. CEO or other top executive
- C. Human Resources
- D. Investor Relations
Correct Answer: B 🗳️
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Which step should come FIRST when developing a communication strategy?
- A. Identifying the key messages to communicate to audiences
- B. Determining the goals and objectives of the communication strategy
- C. An analysis of the business environment and the needs of the organization
- D. Planning the measurement approach to demonstrate impact
Correct Answer: C 🗳️
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Which of the following should be considered when creating a more effective corporate social media strategy?
- A. The data that are most relevant for the purpose of each platform and show engagement related to corporate goals
- B. Any engagement with the corporate social media accounts
- C. The volume of engagement with the corporate social media accounts
- D. How many impressions the corporate social media accounts receive in a particular time period
Correct Answer: A 🗳️
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