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Exam MB-260: Microsoft Customer Data Platform Specialist

Candidates for this exam implement solutions that provide insights into customer profiles and that track engagement activities to help improve customer experiences and increase customer retention.

Candidates should have firsthand experience with Dynamics 365 Customer Insights and one or more additional Dynamics 365 apps, Power Query, Microsoft Dataverse, Common Data Model, and Microsoft Power Platform. They should also have direct experience with practices related to privacy, compliance, consent, security, responsible AI, and data retention policy.

Candidates need experience with processes related to KPIs, data retention, validation, visualization, preparation, matching, fragmentation, segmentation, and enhancement. They should have a general understanding of Azure Machine Learning, Azure Synapse Analytics, and Azure Data Factory.

The English language version of this exam will be updated on July 26, 2022. Please download the skills measured document below to see what’s changing. If a localized version of this exam is available, it will be updated approximately eight weeks after this date.

Passing score: 700. Learn more about exam scores.

Part of the requirements for: Microsoft Certified: Customer Data Platform Specialty

Download exam skills outline

What are the objectives of the Microsoft MB-260 Certification Exam?

The main objectives of the Microsoft MB-260 Certification Exam are to measures your ability to accomplish the technical tasks like design Customer Insights solutions, ingest data into Customer Insights, create customer profiles by unifying data, implement artificial intelligence predictions, configure measures and segments, configure third-party connections, and administer Customer Insights. Hence, the candidate should be able to develop and implement solutions to provide a better customer experience. MB-260 Dumps will help you to achieve these objectives.

The difficulties that you may face while writing the Microsoft MB-260 Certification Exam

There are numerous difficulties that you may face while writing the Microsoft MB-260 Certification Exam. A few of them are given here. The time granted to the candidate to complete the Microsoft MB-260 Certification Exam is limited. You can write the exam in a limited time. Time management is one of the important aspects of writing the exam. If you want to complete the exam in a limited time, you need to practice a lot. Another difficulty is the complexity of the questions in the MB-260 exam. The questions are too complex. The complexity of the questions will be the reason for the candidate to give the wrong answer. If you use the MB-260 Dumps, clearing the MB-260 exam is just a piece of cake.

Most of the candidates are unaware of the Microsoft MB-260 Certification Exam. They have never written the exam before. They do not know the exam pattern. The question paper consists of multiple-choice questions. The candidates do not have the experience of taking the Microsoft MB-260 Certification Exam. They are not aware of the trick that the examiner uses to test the candidates. They even are confused about the use of sources to get ready for the exam.

You can enjoy the following benefits after taking the Microsoft MB-260 Certification Exam

There is a bundle of benefits after the MB-260 Exam. The candidate can get the following benefits after the Microsoft MB-260 Certification Exam

  • Increased salary: The candidate will be able to earn more in the next few years.

  • Higher salary: It will increase the salary of the candidate by about 15%. MB-260 Dumps gives you the information about the salary of the Microsoft MB-260 Certified professional.

  • Job Security: The candidate will be able to work for organizations in the related field.

  • Recognition: The candidates will be recognized by the employer as the expert in the area of Customer Experience Management and Dynamics 365.

  • Experience: The candidate will be able to get the experience of working in the related field.

  • Hiring Opportunities: The candidate will be able to get the opportunity to work in an organization that provides better career opportunities.

  • Career Advancement: The candidate will be able to work in an organization that provides a better career opportunity.

Reference: https://docs.microsoft.com/en-us/learn/certifications/exams/mb-260

Microsoft MB-260 Exam Syllabus Topics:

SectionWeightObjectives
Configure third-party connections and exports5-10%- Set up data destinations
- Export data to external systems
- Integrate with Dynamics 365 apps
Configure measures and segments15-20%- Create and manage measures
- Define segment logic
- Apply filters and conditions
Implement AI predictions5-10%- Integrate custom Azure ML models
- Configure built-in models
  • 1. Sentiment analysis
    • 2. Churn prediction
      • 3. Customer lifetime value
        • 4. Product recommendations
          Ingest data into Customer Insights - Data10-15%- Transform and cleanse data
          • 1. Configure incremental refreshes
            • 2. Use Power Query for data shaping
              - Connect to data sources
              • 1. Managed vs customer-owned data lake
                • 2. Dataverse, Azure, and Common Data Model
                  Design Dynamics 365 Customer Insights - Data solutions5-10%- Describe functionality and components
                  • 1. API and use cases overview
                    • 2. B2C vs B2B profile differences
                      • 3. Microsoft Fabric integration
                        • 4. Near real-time updates support
                          Create customer profiles through data unification35-40%- Configure merge policies
                          - Verify unified profiles
                          - Define match rules
                          - Manage relationships and activities
                          Administer Customer Insights - Data5-10%- Ensure data privacy and consent
                          - Apply security and compliance policies
                          - Manage environment settings
                          - Monitor data refreshes

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