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IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

1. A research group is looking to branch out from their traditional paper surveys into other technologies. What is NOT one of the many survey types supported in SPSS Data Collection?

A) Interactive voice response
B) In person
C) Text message
D) Smartphone application

2. A marketing department is looking to divide up their customer base in order to more effectively target each group. Which feature of SPSS Modeler best meets their needs?

A) Auto clustering
B) Complete statistics integration
C) Automatic data preparation
D) In-database mining

3. What is NOT a major competitive differentiator in the value proposition of SPSS Decision Management?

A) Centralized analytical content repository
B) Web-based framework
C) Real time scoring service
D) Publishing analytical reports

4. Which statement is true about automated modeling?

A) It creates many models for the user to evaluate the best model in a single step.
B) It automates the whole data mining process from data access through deployment.
C) It is more about data preparation than modeling.
D) It is a specific type of algorithm that makes data simpler.

5. What is the main purpose of segmentation algorithms in SPSS Modeler?

A) To discover linked purchases and other occurrences.
B) To reduce data to a simpler form.
C) To divide the market or customer base into groups.
D) To prepare a data set for optimal modeling.

Solutions: