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Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketer is completing a Send Preview based on a pre-deployment checklist. What task is validated during the Send Preview?

A) Ensure subscribers have not unsubscribed or are undeliverable.
B) Identify phrases like "click here" or "Free!" that could be marked as spam.
C) Ensure subscriber status at the time of send is Subscribed or Bounced.
D) Confirm that each content area specified in the dynamic content rules exists.

2. An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of Interest this week." Which two best practices should the marketer use to make the subject line more effective? Choose 2 answers

A) Keep the subject text between 50 and 100 characters long.
B) A/B test the effectiveness of different subjects.
C) Include information relevant to the message in the subject line.
D) Include "RE:", "FWD:", "etc." to get the reader's attention.

3. What is required on an email message by the United States CAN-SPAM Act? (Choose 2)

A) Physical Mailing Address
B) A way to Unsubscribe
C) Any Mailing Address
D) A link to the sender's website

4. Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?

A) Opting customers in automatically
B) Personalized recommendations
C) Sending multiple emails in one day
D) Preventing customers from opting out

5. A marketer plans to send a Commercial email.
Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose two.)

A) Ensure an opt-out link is present.
B) State why the subscriber is receiving the email
C) Include a phone number to call.
D) Include the mailing address of the sender.

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