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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement. They have record of which prospects have hard bounced within the last 6 months.
What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?

A) Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement.
B) Send the prospects an email to see if their email addresses are valid.
C) Ensure the Do Not Email field on the prospects is selected.
D) Add the prospects to a "Bounced Prospects" list for suppression.

2. A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.
What could be the issue?

A) The %%content%% variable tag in the layout template code was missing.
B) The same layout template on both the form and the landing page was not used.
C) The form HTML embed code in the layout template code was not used.
D) The landing page on a browser with the cookies cleared was not tested.

3. What is true about A/B testing?

A) It is recommended to test at least 5 different elements in your A/B tests.
B) You can only do A/B testing on list emails.
C) You can disable A/B testing before and after email sent.
D) When you turn off A/B testing you will have to choose which version to keep.

4. You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?

A) For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.
B) For all prospects who have already matched, no new actions will be applied.
C) For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.
D) For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.

5. LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

A) Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.
B) Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
C) Select the "Accounts" filter that allows filtering by accounts created within the last month.
D) Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.

Solutions: