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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. What could cause standard sync actions from occurring?

A) All of the above
B) Connector is not verified or has become unverified
C) A large sync queue
D) Salesforce API limit has been reached

2. A prospect with a Marketing Cloud Account Engagement score over 100 can view and opt out of a list on the Marketing Cloud Account Engagement Email Preference Center. The following month, the prospect's score falls below 100, so they are removed from the list and can no longer view that list on the Email Preference Center.
Which two characteristics must be true of that list?
Choose 2 answers

A) It is a Static List
B) It is a Dynamic List
C) It is a CRM Visible List
D) It is a Public List

3. Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?

A) The Dashboard
B) The System Preferences Page
C) Admin-Domain Management
D) The Sent Emails Page

4. What are the benefits of warming up an IP address?

A) Avoid IP Blacklisting
B) Build up email reputation
C) Increase Deliverability
D) IPs don't work well when cold

5. A Marketing Cloud Account Engagement administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company's product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.
What is the recommended way to identify these prospects to export to .csv?

A) Create a completion action based on Product Name.
B) Create a segmentation rule based on Product Name.
C) Create a dynamic list based on Product Name.
D) Create an automation rule based on product Name.

Solutions: