Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
| Lead Management | 24% | - Define the capabilities of a completion action - Explain the components and use cases of an automation rule - Explain what a Grade measures and how grading is managed - Explain what a Score measures and how scoring is managed - Define the capabilities of page actions - Define the capabilities of a segmentation rule - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Identify the capabilities and use cases of custom redirects |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template |
| Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Illustrate how to create, edit, and map fields - Describe the capabilities of the Account Engagement Recycle Bin |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
What could cause standard sync actions from occurring?
- A. All of the above
- B. Connector is not verified or has become unverified
- C. A large sync queue
- D. Salesforce API limit has been reached
Correct Answer: A 🗳️
Explanation: Only visible for Prep4away members. You can sign-up / login (it's free).
A prospect with a Marketing Cloud Account Engagement score over 100 can view and opt out of a list on the Marketing Cloud Account Engagement Email Preference Center. The following month, the prospect's score falls below 100, so they are removed from the list and can no longer view that list on the Email Preference Center.
Which two characteristics must be true of that list?
Choose 2 answers
- A. It is a Static List
- B. It is a Dynamic List
- C. It is a CRM Visible List
- D. It is a Public List
Correct Answer: A,C 🗳️
Explanation: Only visible for Prep4away members. You can sign-up / login (it's free).
Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?
- A. The Dashboard
- B. The System Preferences Page
- C. Admin-Domain Management
- D. The Sent Emails Page
Correct Answer: C 🗳️
Explanation: Only visible for Prep4away members. You can sign-up / login (it's free).
What are the benefits of warming up an IP address?
- A. Avoid IP Blacklisting
- B. Build up email reputation
- C. Increase Deliverability
- D. IPs don't work well when cold
Correct Answer: B,C 🗳️
Explanation: Only visible for Prep4away members. You can sign-up / login (it's free).
A Marketing Cloud Account Engagement administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company's product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.
What is the recommended way to identify these prospects to export to .csv?
- A. Create a completion action based on Product Name.
- B. Create a segmentation rule based on Product Name.
- C. Create a dynamic list based on Product Name.
- D. Create an automation rule based on product Name.
Correct Answer: B 🗳️
Explanation: Only visible for Prep4away members. You can sign-up / login (it's free).
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