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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing Insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

Which three advantages does a client gain from using Calculated Dimensions as the harmonization method for creating the Objective field?

A) Data model restrictions - Calculated Dimensions do not need to adhere to Marketing Cloud Intelligence's data model
B) Processing - creation of Calculated Dimensions will ease the processing time of the data streams it relates to
C) Scalability - future data streams that will follow similar logic will be automatically harmonized.
D) Performance (Performance when loading a dashboard page) should be optimized as the values of calculated dimensions are stored within the database.
E) Ease of Maintenance - the logic is written and populated in one centralized place

2. The following file was uploaded into Marketing Cloud Intelligence as a Generic Data Stream type:

The mapping is as follows:
Day - Day
web_site_key -> Main Generic Entity Key
web_site_name -> Main Generic Entity Name
Web_site_source -> Main Generic Entity Attribute 01
Page Views - Generic Metric 1
How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?

A) 0
B) 4
C) 3
D) 1

3. An implementation engineer is requested to create the harmonization field - Magician This field should come from multiple Twitter Ads data streams, and should follow the below logic:

Using the Harmonization Center, the engineer created a single Pattern for Campaign Name. What other action should the engineer take to meet the requirements?

A) Create a second Pattern for Media Buy Name and apply two Classification Rules (one for 'Messi' and another for Ronaldo') for the final Harmonized Dimension.
B) Create a second Pattern for Media Buy Name and add a validation list (with the two values) for the final Harmonized Dimension.
C) Create a second Pattern for Media Buy Name and apply a Classification Rule (with the two values) for the final Harmonized Dimension
D) Create a second Pattern for Media Buy Name

4. A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

When harmonizing the Objective field from within the data stream mapping, which advantage is gained?

A) Ease of Maintenance
B) Scalability
C) Performance (Performance when loading a dashboard page)
D) Ease of Setup

5. Which two statements are correct regarding variable Dimensions in marketing Cloud intelligence's data model?

A) All variables exist in every data set type, hence are considered as overarching dimensions
B) These are stand alone dimensions that pertain to the data set itself rather than to a specific entity
C) These dimensions are stored at the workspace level
D) Variable Dimensions hold a Many-to-Many relationship with its main entity

Solutions: