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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which settings should be configured when defining a new segment in Adobe CJA?
(Select two.)
Response:

A) Data Ingestion Type
B) Segment Timeframe
C) Inclusion Criteria
D) Identity Stitching Rules

2. What are the supported export file types for 'Send file now' or 'Send file on schedule' within a Customer Journey Analytics Workspace?
Response:

A) CSV, PDF
B) TSV, CSV
C) XML, XLS
D) XLS/XLSX, PDF

3. A business team is curious what percentage of web visitors are known vs. anonymous. A visitor becomes known when they either create an account or log in for the first time on a new browser. Creating an account or logging in appends a Customer ID to the user's web events.
What calculated metric can be built to display the percentage of web visitors that are known?
Response:

A) (Customer ID exists (People)) / People

B) (Customer ID exists (People)) / (Customer ID does not exist (People))

C) (Customer ID does not exist (People)) / People

4. As a CJA Business Practitioner, you are verifying a report that provides the percentage of sessions per device using calculated metrics. This calculated metric needs to have only whole numbers.
However, it currently reflects decimal values with percent. What could be the probable reason for having decimal values?
Response:

A) Calculated metric has 'Format' as Percent and 'Decimal places' as 2.
B) Calculated metric has 'Format' as Number and 'Decimal places' as 1.
C) Calculated metric has 'Format' as Decimal and 'Decimal places' as 2.
D) Calculated metric has 'Format' as Percent and 'Decimal places' as 0.

5. Your manager wants to review a report on website traffic and purchase conversion rates. After creating the report, you realize the purchase conversion metric is not visible. Upon investigation, you find that the metric was not included in the data view configuration. What should you do next?
Response:

A) Add the purchase conversion metric to the data view and refresh the report.
B) Reprocess all web traffic data.
C) Use the calculated metrics feature to estimate purchase conversions.
D) Enable real-time data synchronization.

Solutions: