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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You have a website that informs readers about your business, offers a newsletter signup form, allows readers to purchase software online, and includes a "contact us" form so visitors can ask for more information. Which conversion tracking purpose would be most appropriate for your web page "contact us" if you wanted to track statistics?

A) Sign-ups
B) Leads
C) View of a key page
D) Other

2. You are a Search Engine Marketing consultant for a company that sells sunglasses online. The company has asked you to help them install and configure Google Analytics. During the Google Analytics configuration you tell the client that you can create three types of goals for their website to track goal completion. Which one of the following is not one of the goals you can configure with Google Analytics?

A) Referrers
B) Time on site goal
C) Pages per visit
D) URL destination goal

3. When you begin to work with the Google Website Optimizer there are two essential pages you need to identify. What are the two pages?

A) Landing page and conversion page
B) Landing page and conversion page
C) Test page and live page
D) Test page and conversion page

4. Jen has created six advertisements for her business. She really likes all of the ads and wants them to rotate in order as she shows them in Google AdWords. How can Jen configure the ads to rotate?

A) Jen can configure the ads to rotate by editing the Network Settings from her campaign's Settings tab.
B) Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Settings tab.
C) Google AdWords doesn't rotate the ads but optimize the ads to serve higher performing ads more often than ads that don't perform as well.
D) Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Opportunities tab.

5. You have been using Google Analytics for your company for the past one year. You've created several reports using Google Analytics and it's helped you make good decisions about your website. You're currently considering sharing your data as part of the Analytics Benchmarking Service. Your manager is in agreement with sharing the data as long as you can do so anonymously. Based on this condition, which Data Sharing Settings would you be able to share in the Benchmarking Service?

A) You have to share the data with known information, so Google Analytics can contribute the information to similar sites. The advantage is that you'll also see other information that's gone into the Google Analytics Benchmarking Service.
B) You should choose the option "Sharing Google Analytics data with Google products only" to keep your data anonymous.
C) You should choose the option 'Sharing Google Analytics data anonymously with the benchmarking service' to keep your data anonymous.
D) You should choose the option "Sharing Google Analytics data anonymously with Google and the benchmarking service" to keep your data anonymous.

Solutions: