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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Fred is a consultant for several clients for their Google AdWords online campaigns. One of the
client's accounts is using the Manager Defined Spend. What will happen if Fred moves the account from his MCC to a new MCC that doesn't have access to the Manager Defined Order?

A) The client won't have access to the account.
B) Fred will receive an access denied message because he's not broken the link between the Manager Defined Spend and the Manager Defined Order.
C) The client's ads will stop serving within 30 minutes
D) Fred won't have access to the account.

2. You are managing a Google AdWords campaign for your company and your manager, Beth, is meeting with you about the campaign. Beth would like to start using video ads as part of the online marketing effort. She's hired a studio to create some ads featuring some of the products your company sells. Beth wants to keep costs at a minimum so she wants you to use the CPM pricing for the video ads. Which one of the following statements best describes an issue you'll need to resolve for video ads based on this information?

A) There's no problem here - by using the CPM method your company will only pay when the advertisement is watched.
B) There is a problem here - video ads don't use the CPM method, only the CPC method.
C) There's no problem here - this is a great plan to share product information and keep prices low.
D) There is a problem here - the CPM method charges for the opening image, even if the video isn't played.

3. Ben is creating a Google AdWords campaign for his carpentry business. He's using the keyword tools to generate keywords for his account, but would like a method to create a keyword list, based on a webpage that lists all of his services. Is this possible with Google AdWords?

A) Yes, Ben should use the Opportunities tab, and then click generate based on domain option .
B) Yes, Ben should use the Keyword Tool's generate keywords on destination URL option.
C) Yes, Ben should use the Keyword Tool's website content option.
D) No, the Keyword Tool can only recommend keywords based on the keywords the account owner enters.

4. Which of the following is the amount a user is comfortable spending on AdWords advertising each day?

A) Budget
B) Ad scheduling
C) Frequency capping
D) Ad rotation

5. AdWords Editor is account management software. Which of the following are the benefits of using AdWords Editor?
Each correct answer represents a complete solution. Choose all that apply.

A) You can work offline on your Mac or PC.
B) You can perform advanced searches and edits.
C) You cpload changes to AdWords at any time.
D) You can store and navigate one or more accounts.

Solutions: