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Introduction to AdWords Fundamentals Exam

In general, organizations issue certifications for deserving people who have demonstrated their knowledge and competence in a system or solution. The certification of people is a way to establish a bar and create a standard to identify people who can be classified as experts in their field.

Google started with Google Advertising Professionals. He was replaced by Google AdWords certification in 2010 after making changes to the program. In 2013, the program was replaced by Google AdWords partners.

Any person or agency can subscribe to the Google AdWords partner program. To be a certified AdWords professional, a person must pass the basic exam and at least one advanced/specialized exam.

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AdWords Fundamentals Certification Path

  • Create a Google Partners account.
  • Pass the Google AdWords Fundamentals exam with an average of 80% score or more (100 questions, 120 minutes)
  • Pass one of the other five Google AdWords exams with an average of 80% score or more.

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Google adwords-fundamentals Exam Syllabus Topics:

SectionObjectives
Topic 1: Google Ads Search Fundamentals- Keyword Strategy
  • 1. Keyword research and selection
    • 2. Keyword match types
      - Campaign Setup
      • 1. Campaign structure
        • 2. Ad groups and ad creation
          - Measurement and Optimization
          • 1. Conversion tracking
            • 2. Performance tracking
              - Introduction to Google Ads Search
              • 1. Search advertising concepts
                • 2. How Google Ads works
                  - Bidding and Budgeting
                  • 1. Bid strategies
                    • 2. Budget allocation
                      - Ads and Extensions
                      • 1. Ad formats
                        • 2. Ad extensions

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