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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Henry has been running Google AdWords for the past six months. He has a good clickthrough rate, but he feels that his sales aren't in proportion to the clickthrough rate he's receiving. Henry wants to optimize his site, but he wants to identify where he's losing visitors on the way to conversion. Which Google Analytics report could Henry run, to help identify this trend and show optimization opportunities?

A) Top exit pages report
B) Funnel visualization report
C) Top landing pages report
D) Site overlay report

2. Sam has created a Google AdWords advertisement for his consignment clothing store in San
Francisco. Sam wants to make certain that his ad catches people's attention. Which of the
following examples would be permissible for Google AdWords policies?

A) New 2U Clothes
B) Newly Used Clothes!
C) Best Clothes!
D) G-o-o-d-c-l-o-t-h-e-s

3. What will you do to enable phrase matching for a particular keyword?

A) Enclose it in curly brackets.
B) Enclose it with quotation marks.
C) Add a (-) sign before the keyword.
D) Add a (+) sign before the keyword.

4. Lisa would like to create a mobile ad for her arts theatre in her city. If Lisa creates the mobile ad what rule does Google require for the ad's clickthrough?

A) The mobile ad must lead to a mobile website.
B) The mobile ad must include a 'Map' link for Google maps.
C) The mobile ad cannot include images or videos.
D) The mobile ad must include a 'Call' link at the end of the ad.

5. Ivan has created advertisements for his online printing business. His ads have been running for two months, and he'd like to get a sense of where his ads are geographically being shown. How can Ivan see the geographical information where his Google AdWords are being shown?

A) Unless Ivan creates a location targeting ad, he won't see this information.
B) Ivan must create an IP Address Report; Google will resolve the IP Address to locations.
C) Ivan must create a Geographic Performance Report in his account.
D) Ivan must create an IP Address report, and then resolve the IP addresses to locations.

Solutions: