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HP HP2-B85 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Customer Needs & Sales Process25%- Matching solutions to customer requirements
- Imaging and printing assessment methodology
- Understanding customer business challenges
Topic 2: Competitive Positioning10%- HP differentiators vs competitors
- Value proposition and ROI communication
Topic 3: Solutions & Applications15%- Supplies and service options
- Horizontal and vertical industry use cases
- Document workflow and software solutions
Topic 4: Technology & Benefits20%- Energy efficiency and environmental features
- Printing technologies and specifications
- Security and manageability features
Topic 5: HP Imaging and Printing Portfolio30%- Inkjet and LaserJet product families
- Large format and production printing
- MFP and digital sending solutions

HP Imaging and Printing Sales Fundamentals Sample Questions:

1. What is the key driver in a consultative type of sale?

A) short-term planning
B) the product itself
C) perceived customer benefits
D) salesperson's victory


2. What is one objective of researching customer industries prior to making sales calls?

A) to develop an understanding of regulatory issues for that industry
B) to uncover contacts in related businesses
C) to develop core expertise in the customer's industry
D) to uncover industry secrets


3. How do HP Edgeline technology printheads work in Edgeline MFPs?

A) They work with PhotoREt III.
B) They consume less toner.
C) They move with the paper.
D) They remain stationary.


4. Which imaging and printing process is becoming less important because of digital content?

A) stapling
B) copying
C) scanning
D) printing


5. What is a vertical solution?

A) a solution that supports any of the requirements a white-collar worker might have
B) a solution that only works when HP OpenView management platform is used
C) a solution that only works if the customer is tightly integrated with suppliers and customers
D) a solution or feature that is adapted to a specific purpose or work process


Solutions:

Question # 1
Answer: C
Question # 2
Answer: A
Question # 3
Answer: D
Question # 4
Answer: B
Question # 5
Answer: D

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