Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional
Certification Provider: Salesforce
Corresponding Certification: Accredited Professional
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Updated: Oct 08, 2026
No. of Questions: 102 Questions & Answers with Testing Engine
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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing Advanced Concepts | 25% | - Implement advanced segmentation strategies - Design A/B and multivariate test strategies - Optimize email deliverability - Configure dynamic content and personalization |
| Advertising and Social Integration | 15% | - Configure Advertising Studio integrations - Implement audience synchronization - Leverage Social Studio capabilities |
| Mobile Messaging (SMS and Push) | 20% | - Configure SMS and push notification campaigns - Implement mobile opt-in management - Design mobile customer journeys - Apply compliance and regulatory requirements |
| Analytics and Reporting | 15% | - Analyze cross channel performance metrics - Build custom reports and dashboards - Interpret attribution models |
| Cross Channel Strategy and Planning | 15% | - Define cross channel campaign strategy aligned with business objectives - Design customer journey touchpoints - Identify target audiences across channels |
| Automation and Journey Builder | 10% | - Implement decision split logic - Design complex multi-step journeys - Configure wait and engagement activities |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
Which step must be completed before creating audiences with
Advertising Studio in order to send advertisements to Facebook,
Pinterest, Google or LinkedIn platforms?
- A. First create and setup a business/advertising account with the audience platform
- B. Have subscribers opt-in.
- C. No steps are required since it is already configured in your Marketing Cloud account.
- D. Call the platform hotline to ask for permission to send advertisements.
Correct Answer: A 🗳️
What Einstein functionality makes predictions for email only?
- A. Send Time Optimization
- B. Einstein Engagement Frequency
- C. Einstein Scoring
- D. Einstein Copy Insights
Correct Answer: B 🗳️
What is prerequisite for email/web recommendations: select 2
- A. catalog
- B. collect tracking code
Correct Answer: A,B 🗳️
Explanation: Only visible for Prep4away members. You can sign-up / login (it's free).
What is true for behavioral triggers. Multiple select.
- A. they cannot be modified
- B. need collect tracking code
- C. need catalog data
Correct Answer: B,C 🗳️
What is true about Inbox message:
- A. Device owns the message not the contact.
- B. Contact owns the message not the device.
- C. Alert+inbox consume 1 supermessage.
- D. It can open any public url also and not only cloud page
Correct Answer: A 🗳️
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