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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. Which step must be completed before creating audiences with
Advertising Studio in order to send advertisements to Facebook,
Pinterest, Google or LinkedIn platforms?

A) First create and setup a business/advertising account with the audience platform
B) Have subscribers opt-in.
C) No steps are required since it is already configured in your Marketing Cloud account.
D) Call the platform hotline to ask for permission to send advertisements.

2. What Einstein functionality makes predictions for email only?

A) Send Time Optimization
B) Einstein Engagement Frequency
C) Einstein Scoring
D) Einstein Copy Insights

3. What is prerequisite for email/web recommendations: select 2

A) catalog
B) collect tracking code

4. What is true for behavioral triggers. Multiple select.

A) they cannot be modified
B) need collect tracking code
C) need catalog data

5. What is true about Inbox message:

A) Device owns the message not the contact.
B) Contact owns the message not the device.
C) Alert+inbox consume 1 supermessage.
D) It can open any public url also and not only cloud page

Solutions: