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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. How many total global goals and filters can you define for your dataset in IS?

A) 64 total for both filters and goals
B) 300 total between filters and goals
C) 25 filers and 25 goals
D) Unlimited

2. What two features of Marketing Cloud Personalization have functionality to perform an A/B Test?

A) Recipes
B) Segments
C) Campaigns
D) Templates

3. Which two success metrics can a company achieve with Marketing Cloud Personalization on their web channel?

A) Increase in organic search ranking
B) Increase in first time visitors
C) Increase in revenue
D) Increase in conversion rate

4. How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?

A) 25 filters and 25 goals
B) 300 total between filters and goals
C) Unlimited
D) 64 total between filters and goals

5. A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?

A) marketing cloud Personalization uses third party software to match anonymous and known identities
B) Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb) B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity
C) Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity

Solutions: