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NEW QUESTION 22
MyCo, a telecom company, wants to send promotional emails to give away phone accessories. The accessories can only be given away in batches of 50. When the stock in a batch is completed, a new batch can be promoted again.
You have decided to use volume constraint to limit the number of actions in a batch. To meet the business requirement, what Reset Interval setting do you select?
- A. Reset Interval does not matter for this scenario
- B. Manual
- C. Daily
- D. When accessed
Answer: C
NEW QUESTION 23
Myco, a telecom company, uses Pega Customer Decision Hubtm to present offers to qualified customers. The business recently decided to send offer messages through the email channel. The Design department has designed an email treatment which includes dynamic placeholders.
As a decisioning consultant, what do you use in order to test the visualization and the rendering of the email content, including replacing of the placeholders with customer information?
- A. preview section from the email content editor
- B. a seed list from the Test Message tab
- C. a list of customer email addresses from the Test Message tab
- D. schedule an outbound run with a limited number of customers
Answer: B
NEW QUESTION 24
When a customer is offered an action that they already accepted, this is because_________.
- A. the customer intent was captured incorrectly
- B. the strategy is not customized to exclude previously accepted offers
- C. there are no suppression rules defined
- D. the actions are filtered based on eligibility
Answer: A
NEW QUESTION 25
What does a solid arrow from a "Set Property" component to a "Filter" component mean?
- A. There is a one-to-one relationship between a "Set Property" and a "Filter" component.
- B. Information from the "Set Property" component is copied over to the "Filter" component.
- C. To evaluate the "Set Property" component, the "Filter" component is evaluated first.
- D. A property from the "Set Property" component is referenced by the "Filter" component.
Answer: D
NEW QUESTION 26
You are the decisioning consultant on an Al-powered one-to-one customer engagement implementation project. You are asked to design the next-best-action prioritization expression that balances the customer needs with the business objectives.
What factor do you consider in the prioritization expression?
- A. Offer eligibility
- B. Predicted customer behavior
- C. Customer contact policy
- D. Offer relevancy
Answer: A
NEW QUESTION 27
As a decisioning consultant, you advise the board on the business issues for which they must use the Next-Best-Action strategy.
Which three business issues do you recommend? (Choose Three)
- A. Collections
- B. Retention
- C. Resource Planning
- D. Service
- E. Accounting
Answer: A,B,E
NEW QUESTION 28
Myco, a telecom company, has come up with a new data plan group to suit its customers' needs. The below table lists the three data plan actions and the criteria a customer should satisfy to qualify for the offer.
How do you configure the engagement policies to implement this requirement?
Answer:
Explanation:
NEW QUESTION 29
The following decision strategy outputs the most profitable shoe a retailer can sell. The profit is the selling Price of the shoe, minus the Cost to acquire the shoe.
The details of the shoes are provided in the following table:
According to the decision strategy, what is the output of component in the blank space highlighted in red?
- A. Nike, Adidas, Puma, Reebok
- B. Nike
- C. Reebok
- D. Reebok, Puma, Adidas, Nike
Answer: C
NEW QUESTION 30
Aggregation components provide the ability to________________.
- A. choose between actions
- B. make calculations based upon a list of actions
- C. filter actions based on priority and relevance
- D. set a text value to a strategy property
Answer: B
NEW QUESTION 31
What is the name of the property that is automatically recomputed for each decision component?
- A. Order
- B. Rank
- C. Propensity
- D. Priority
Answer: B
NEW QUESTION 32
U+ Bank wants to offer credit cards only to low-risk customers. The customers are divided into various risk segments from Good to Very Poor. The risk segmentation rules that the business provides use the Average Balance and the customer Credit Score.
As a decisioning consultant, you decide to use a decision table and a decision strategy to accomplish this requirement in Pega Customer Decision Hubtm.
Which property allows you to use the risk segment computed by the decision table in the decision strategy?
- A. pxResu/t
- B. pxSegment
- C. pxOutcome
- D. pxRiskSegment
Answer: C
NEW QUESTION 33
You are a decisioning consultant responsible for configuring offer prioritization for home loan offers based on the business requirements.
Select each prioritization factor on the left and drag it to the correct condition on the right.
Answer:
Explanation:
NEW QUESTION 34
Using Pega Customer Decision Hub, a mobile company transitions from a one-to-many to a one-to-one marketing approach.
The company is introducing a new data plan.
To offer the new data plan, what must the mobile company focus on when implementing the Next-Best-Action paradigm?
- A. Customer relevancy and business profitability
- B. Maximize customer churn for low-value customers
- C. Offer the new retention plan for all customers in a certain region
- D. Meet the quarterly targets regardless of customer needs
Answer: A
NEW QUESTION 35
U+ Bank, a retail bank, has introduced a credit cards group with Gold card and Platinum card offers. The bank wants to present these two offers based on the following criteria:
1. For both cards, customers must be above the age of 18
2. Offer both cards only if the customer does not explicitly opt-out of any direct marketing for credit cards
3. Platinum card is suitable for customers with the Credit Score > 500
As a decisioning consultant, how do you implement this requirement? In the Answer Area, select the correct engagement policy for each criterion.
Answer:
Explanation:
NEW QUESTION 36
Using Pega Customer Decision Hub, a mobile company transitions from a one-to-many to a one-to-one marketing approach. The company is introducing a new data plan.
Which two channels can the company use to present the new data plan to a customer? (Choose Two)
- A. Retail store
- B. Chatbot
- C. Television
- D. Billboard
Answer: B,C
NEW QUESTION 37
U+ Bank has decided to use the Pega Customer Decision Hubtm to recommend more relevant banner ads to its customers when they visit the personal portal.
Select each placement type on the left and drag it to the correct requirement on the right.
Answer:
Explanation:
NEW QUESTION 38
To reference a customer property in a strategy, you need to prefix the property name with the keyword______________.
- A. "Customer."
- B. '' .''
- C. "Data."
- D. No prefix. Use directly the property name.
Answer: B
NEW QUESTION 39
U+ Bank, a retail bank, presents offers on its website by using Pega Customer Decision Hubtm. The bank wants to leverage Customer Decision Hub capabilities to present relevant offers to qualified customers. As a decisioning consultant, you are responsible for configuring the business requirements with the Next-Best-Action Designer, which involves several tasks. To accomplish these tasks, you might have to use auto-generated decision strategies, create new decision strategies, or edit existing strategies.
In the Answer Area, select the correct execution for each Task.
Answer:
Explanation:
NEW QUESTION 40
MyCo, a mobile company, uses Pega Customer Decision Hubtm to display offers to customers on its website.
The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.
The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning consultant, what must you do to present offers from the two groups?
- A. Set contact limits for both the groups.
- B. Map a real-time container to the Top-level or Issue-level.
- C. Enable an engagement policy for the second group.
- D. Create a decision strategy at the Issue-level.
Answer: D
NEW QUESTION 41
U+ Bank, a retail bank, wants to begin promoting credit card offers via email to qualified customers. The business would like to ensure that the outbound run always uses the latest customer information.
What do you configure to implement this requirement?
- A. Select Refresh the audience
- B. Trigger an external ETL (Extract-Transform-Load) process
- C. Run the starting population segment daily
- D. Select different audience sample with similar profile
Answer: C
NEW QUESTION 42
A financial institution wants to add a new tracking period to track its customers' response over 15 days in various channels. Once the response is tracked, they want to suppress the credit card actions if customers ignore it three times within 15 days.
Put the steps in the correct order to implement this task.
Answer:
Explanation:
NEW QUESTION 43
To access a property from an unconnected component, you use the____________.
- A. customer-dot-property construct
- B. dot-property value directly
- C. component-dot-property construct
- D. property value
Answer: C
NEW QUESTION 44
U+ Bank wants to use Pega Customer Decision Hubtm to show the Reward Card offer to the qualified customers on its website. In preparation, the action, the treatment, and the real-time container are already created. As a decisioning consultant, you are now expected to make the remaining configurations in the Next-Best-Action Designer's Channel tab to enable the website to communicate with the Pega Customer Decision Hub.
To achieve this requirement, which two tasks do you perform in the Next-Best-Action Designer's Channel tab?
(Choose Two)
- A. Define the starting population
- B. Add contact policy rules
- C. Enable web channel
- D. Map the real-time container to a business structure level
Answer: C
NEW QUESTION 45
U+ Bank, a retail bank, wants to show home loan offers to customers who log in to their website. U+ Bank decides to use the Pega Customer Decision Hubtm.
What information does the U+ Bank website receive in response to the real-time container request by Customer Decision Hub?
- A. Only the image location and its placement type
- B. Only relevant action details and its treatment details
- C. Only the action name and description
- D. Only the image location
Answer: B
NEW QUESTION 46
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