[Apr 09, 2024] Valid Marketing-Cloud-Account-Engagement-Consultant Test Answers & Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam PDF
Realistic Marketing-Cloud-Account-Engagement-Consultant Exam Dumps with Accurate & Updated Questions
NEW QUESTION # 72
LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?
- A. Create one Salesforce user connected to one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.
- B. Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.
- C. Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
- D. Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher.
Answer: C
NEW QUESTION # 73
What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers
- A. User Notifications
- B. User Signatures
- C. Dynamic Content
- D. Email Templates
- E. Social Posts
Answer: B,C,D
NEW QUESTION # 74
Can we connect Twilio SMS Center via Marketing Cloud Account Engagement Connector?
- A. False
- B. True
Answer: B
NEW QUESTION # 75
"What record page layouts can the Send Engage Email button be added to?
- A. Case
- B. Opportunity
- C. Contract
- D. User
Answer: B
NEW QUESTION # 76
LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.
How should this be set up?
- A. Configure Users > Send daily prospect activity emails by owner
- B. Configure Users > Send daily visitor activity emails by state
- C. Configure Users > Send Salesforce Engage report emails by team
- D. Configure Users > Send starred prospect activity alerts by owner
Answer: B
NEW QUESTION # 77
LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.
Which sequence of events would meet their goal?
- A. Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead of showing the form's Thank You Content" and specify the white paper file link > Add Completion Actions "Send autoresponder email" AND
"Adjust score :: +10" to the Form - B. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"
- C. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion Action "On click :: Adjust score :: +10" that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
- D. Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
Answer: D
NEW QUESTION # 78
LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?
- A. Create an automation rule to assign to a group when the qualification criteria is met.
- B. Create an automation rule to assign to a lead queue when the qualification criteria is met.
- C. Create a completion action to assign to a lead queue when a high-value form is submitted.
- D. Create a completion action to assign to a group when the prospect reaches a score of 100.
Answer: A
NEW QUESTION # 79
LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?
- A. Custom redirect
- B. Page action
- C. Automation rule
- D. Completion action
Answer: B
NEW QUESTION # 80
LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?
- A. Move all users to Salesforce Lightning
- B. Use the Marketing Cloud Account Engagement Lightning App
- C. Enable "Business Unit'connector setting
- D. Purchase separate Marketing Cloud Account Engagement accounts
Answer: B
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_sf_connector_pbus_parent.htm&type=5
NEW QUESTION # 81
How many variations of Dynamic Content it is possible to create
- A. A-C (3)
- B. A/B (2)
- C. 0
- D. A-Z (25)
Answer: D
NEW QUESTION # 82
A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.
How would a consultant explain the difference?
- A. First-party tracking tracks prospects across different website domains, while third-party tracking does not.
- B. First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.
- C. First-party tracking is domain-based while third-party tracking is campaign-based.
- D. First-party tracking does not use cookies, while third-party tracking does.
Answer: A
NEW QUESTION # 83
A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).
How should the marketing user handle this task?
- A. Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.
- B. Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.
- C. Create the form in the first BU, then export the form and import it into each of the other two BUs.
- D. Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.
Answer: C
NEW QUESTION # 84
Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]
- A. Order
- B. Case
- C. Account
- D. Opportunity
Answer: C,D
NEW QUESTION # 85
LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?
- A. Convert all existing leads into contacts to tie to accounts.
- B. Create all contacts as campaign members in one campaign.
- C. Develop dynamic content based on lead fields.
- D. Identify attributes of the key accounts they want to target.
Answer: D
NEW QUESTION # 86
A Marketing Cloud Account Engagement administrator just created scoring categories for each product line.
Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B.
What action should the admin take to ensure the sales team can view this new category score for each lead or contact?
- A. Assign the Marketing Cloud Account Engagement Category Scoring permission set to the sales user's profile in Salesforce.
- B. Add the Marketing Cloud Account Engagement Category Score related list to the lead and contact page layouts in Salesforce.
- C. Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.
- D. Share both Folder A and Folder B with the sales users" records in Marketing Cloud Account Engagement.
Answer: B
NEW QUESTION # 87
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