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Salesforce Customer-Data-Platform Exam is designed to test the skills and knowledge required to work with this platform effectively. Customer-Data-Platform exam covers a wide range of topics, including understanding the benefits of CDP, configuring customer data, creating segments and audiences, designing and executing marketing campaigns, and analyzing results. Passing Customer-Data-Platform exam is a testament to a professional's expertise and ability to effectively manage customer data and drive business growth.
Salesforce-Customer-Data-Platform Exam is an opportunity for professionals to demonstrate their knowledge of Salesforce's Customer-Data-Platform. Those who pass the exam can prove their proficiency in using the platform's various features to manage and leverage customer data effectively, leading to better customer engagement and ultimately, more significant growth for their business. Therefore, it is a beneficial certification for anyone who has the responsibility to manage customer data in their organization.
NEW QUESTION # 44
How often does the Contact data from Marketing Cloud data bundle refresh in Salesforce?
- A. Every 15 minutes
- B. Daily
- C. Hourly
- D. Every 12 Hours
Answer: B
NEW QUESTION # 45
Which operator can be used to check if an attribute value in blank?
- A. Is Null
- B. Has No Value
- C. Is Empty
- D. Is Not Null
Answer: C
NEW QUESTION # 46
What is the cardinality between individual and contact point objects?
- A. One to one
- B. One to many
- C. Many to one
- D. Many to many
Answer: B
NEW QUESTION # 47
A retail customer wants to bring customer data from different source and wants to take advantages of identity resolution so that it can be used in segmentation which object should be used for activation member?
- A. Contact
- B. Individual
- C. Subscriber
- D. Unified Individual
Answer: D
NEW QUESTION # 48
Options to load company's external customer management data in nearly real time
- A. Custom Connector
- B. MuleSoft Connector
- C. CRM connector
- D. Bulk load through S3 bucket
- E. Ingestion API
Answer: D,E
NEW QUESTION # 49
Which data model in Salesforce CDP defines the future revenue or quantity for an opportunity of the product family?
- A. Product
- B. Sales Order
- C. Engagement
- D. Party
Answer: B
NEW QUESTION # 50
How can a marketer change attribute names to match personalization in an activation target?
- A. Set preferred attribute names when configuring activation target
- B. Update field names in the data model
- C. Set preferred attribute names when configuring activation
- D. Update attribute names in the data stream configuration
Answer: C
NEW QUESTION # 51
What are 2 options to stop a segment from publishing?
- A. Delete
- B. Unpublish
- C. Disable
- D. Skip
Answer: A
NEW QUESTION # 52
Where do you define the location where you want to use your segment?
- A. Activation Target
- B. Activation
- C. Calculated Insights
- D. Segment
Answer: A
NEW QUESTION # 53
What is the result of a segmentation criteria filtering on City | Is Equal To | 'San Jose'?
- A. Cities containing San Jose, san jose only
- B. Cities containing San Jose, San Jose only
- C. Cities containing San Jose, san jose only
- D. Cities containing San Jose, San Jose, san jose, san jose
Answer: C
NEW QUESTION # 54
The purchase order number field is specified as text. What value will be segmenting on 0852 retrieve?
- A. Purchase order number 0852
- B. Purchase order number 852
- C. Purchase order number 852 and 0852
- D. Purchase order number will be NULL
Answer: A
NEW QUESTION # 55
Which three Salesforce CDP objects are accessible in Tableau with the Connected App?
- A. Segment Membership
- B. Data Source
- C. Calculated Insights
- D. Data Model
- E. Segment Metadata
Answer: B,C,D
NEW QUESTION # 56
When activating on Unified Individual which three attributes are automatically included?
- A. Email SK
- B. Contact address
- C. Contact email address
- D. Contact ID
- E. Contact phone number
Answer: A,C,E
NEW QUESTION # 57
Which two Interaction Studio features are updated with activation from Salesforce CDP?
- A. Promotions
- B. Profile Attributes
- C. Segments
- D. Event Data
Answer: B,C
NEW QUESTION # 58
What is the recommendation for activation when multiple data sources are brought into CDP?
- A. Use Identity Resolution and activate on Unified Individual
- B. Do not use Identity Resolution
- C. Activate on Individual
- D. Activate based on source identifiers
Answer: A
NEW QUESTION # 59
What is the first step in the two step process to ingest data from SFMC to Salesforce CDP?
- A. Extract marketing Cloud data to customer owned S3 bucket
- B. Extract Marketing cloud data to Salesforce owned SFTP
- C. Extract Marketing Cloud data to customer owned SFTP
- D. Extract Marketing Cloud data to Salesforce owned S3 bucket
Answer: D
NEW QUESTION # 60
Which types of data can be ingested from Interaction studio?
- A. Segment membership
- B. User profile
- C. Sales data
- D. Behavioral Events
Answer: B,D
NEW QUESTION # 61
Which of the following functions returns the first value from a list that isn't empty?
- A. REPLACE
- B. CONCAT
- C. FIND
- D. COALESCE
Answer: D
NEW QUESTION # 62
What is the purpose of Identity Resolutions?
- A. Perform data hygiene on large data set
- B. Increase the size of your mailable customer list
- C. Build a cohesive, omnichannel view of customers
- D. Drive more revenue through ecommerce channels
Answer: C
NEW QUESTION # 63
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