Free Marketing-Cloud-Email-Specialist Braindumps Download Updated on Feb 20, 2022 with 280 Questions
Salesforce Marketing-Cloud-Email-Specialist Exam Practice Test Questions
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- If the Candidate having strong determination of growing up in the organization, Marketing cloud email specialist certification will help them a lot.
- Salesforce issue a digital badge which candidates can place on their resume or on Linkedin profile.
- Post bagging Salesforce Certified Marketing Cloud Email Specialist accreditation Candidate becomes a solid, well-rounded Salesforce Certified Marketing Cloud Email Specialist.
- Employers need to make decisions based on limited information and when they view the official Salesforce Certified Marketing Cloud Email Specialist certification, they use to have assurance that a candidate has achieved a certain level of competence and knowledge.
NEW QUESTION 120
To make a data extension sendable what must it contain. (Select Two)
- A. Primary Key
- B. Email Address
- C. Subscriber Key
- D. Link ToolTip
Answer: B,C
NEW QUESTION 121
An account has Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns.
Which two steps should the marketer take when creating the data extension? Choose 2 answers
- A. Set the Email address column as Primary Key
- B. In Properties, check the "Is Sendable" option
- C. Set the column with Subscriber Key as Primary Key
- D. Relate the Email Address to Subscriber Key
Answer: B,C
NEW QUESTION 122
Which combination of audiences can be selected in the recipient section for a specific Send?
- A. Contacts or Audiences
- B. Lists and Data Extensions
- C. Lists or Data Extensions
- D. Listsand Audiences
Answer: C
NEW QUESTION 123
A marketer wants to ensure that customers on a list want to be email subscribers. Additionally, the marketer wants to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality. What is the optimal way to accomplish this task?
- A. Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect
- B. Configure Web Collect to return an error message for any email address that does not conform to standard conventions
- C. Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks
- D. Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and a customer service number
Answer: A
NEW QUESTION 124
Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?
- A. A series of A/В tests to determine the number of emails.
- B. Journey Builder using a Random Split with three branches.
- C. Journey Builder using a Decision Split with three branches.
- D. Automation Studio with three separate Welcome automations.
Answer: A
Explanation:
Explanation
NEW QUESTION 125
An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week." Which two best practices should the marketer use to make the subject line more effective?
Choose 2 answers
- A. Include "RE:", "FWD:'\ "etc." to get the reader's attention.
- B. Keep the subject text between 50 and 100 characters long.
- C. Include information relevant to the message in the subject line.
- D. A/B test the effectiveness of different subjects.
Answer: B,D
NEW QUESTION 126
A marketer is about to introduce content builder to the entire NTO marketing team, which three considerations should the marketing team keep in mind as the begin using the content builder. Choose three answers.
- A. create a folder structure prior to importing asset
- B. Import duplicatecopies of content for different msg or groups
- C. A new conventions and rules for useraccessing content builder establish a namingconvention optimize for search.
- D. focus on creating an importing content for one primary channel
Answer: A,C,D
NEW QUESTION 127
A marketer wants to create an email that will look great on both a desktop computer and a mobile device.
However the marketer is not familiar with writing code for responsive design and does not have available resources to design the email. Which template can the marketer choose when creating an email?
- A. Responsive Web template
- B. Mobile-optimized template
- C. Media template
- D. Standard template
Answer: B
NEW QUESTION 128
Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA." Which two different methods would ensure click behavior on these images if tracked with this naming convention? (Choose two.)
- A. Include "HeroCTA" in the Link Tooltip field for each link.
- B. Add "Hero_CTA" to the Tracking Alias field for each link.
- C. Include an alias attribute in each anchor tag and populate it with "Hero_CTA."
- D. Include "Hero_CTA" in the filename for each Hero image.
Answer: B,C
NEW QUESTION 129
A local craft store is implementing the Marketing Cloud and will be using Lists to store their subscriber data.
Which two types
of data can subscribers easily update via the default Profile Center? Choose 2 answers
- A. Email Address
- B. List Attributes
- C. Data Extension Fields
- D. Order History
Answer: A,B
NEW QUESTION 130
An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week." Which two best practices should the marketer use to make the subject line more effective? (Choose two.)
- A. Keep the subject text between 50 and 100 characters long.
- B. Include "RE:", "FWD:", "etc." to get the reader's attention.
- C. A/В test the effectiveness of different subjects.
- D. Include information relevant to the message in the subject line.
Answer: C,D
Explanation:
Explanation/Reference:
NEW QUESTION 131
Northern Train Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this scenario?
- A. Playbooks
- B. Triggered Emails
- C. Automation Studio
- D. Guided Send
Answer: A
NEW QUESTION 132
Northern Trail Outfitters sent three different emails as part of a seasonal campaign and would like to compare the open and click-through rates across the emails.
Which feature will enable this?
- A. Email Comparison Report
- B. Compare Email Sends on the Tracking page
- C. Include Measures within a Filter
- D. Email Send Report
Answer: B
Explanation:
Explanation
NEW QUESTION 133
A marketer need to test personalized content in an email prior to sending, how can the Marketer minimize the possibility of someone unsubscribing during the testing process,
- A. create the version of the email that does not include the unsubscribe link.
- B. send to the data extension, test data extension via the send flow.
- C. Disable/deselect the option enable system generated links in the test centers.
- D. send the marketing team a link to the subscriber'spreview of the email.
Answer: B
NEW QUESTION 134
Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to indicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with "Main Banner Top" in NTO's most recent newsletter.
Where can the marketer most easily find this information?
- A. Tracking Overviewtab > Clicks
- B. Tracking Click Activity tab > Link View
- C. Tracking Job Links tab > URL ID
- D. Tracking Click Activity tab > Email Overlay View
Answer: D
NEW QUESTION 135
Where do you click Connect Campaign to associate a campaign with a journey?
- A. Journey Builder
- B. The Campaign Messages component on the Lead or Contact record
- C. Email Studio
- D. The Campaign Messages component on the campaign record
Answer: A
NEW QUESTION 136
A marketing manager want to provide unique content to each customer in an upcoming emailcampaign, which three feature could be used to create individual content in the email.
Choose three answers.
- A. audience segmentation
- B. specialized content
- C. personalization strings
- D. Dynamic content
- E. Einstein content
Answer: C,D,E
NEW QUESTION 137
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