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Topics of Salesforce Marketing cloud email specialist Exam
Aspirants must know the exam topics before they start of preparation. Because it will really help them to prepare for below concepts Marketing cloud email specialist dumps will include following topics :
1. Email Marketing Best Practices (15%)
- Given a customer scenario, apply best practices of communicating with a population.
- Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.
- Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.
- Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.
- Given a customer scenario, differentiate elements of an email that can impact message deliverability.
2. Email Message Design (13%)
- Given the desired output functionality, recommend methods for creating responsive emails.
- Given the desired output requirements, recommend strategies to A/B test email elements.
- Given an email message design, determine the correct use of Approvals.
- Given a customer scenario, recommend email design best practices to implement.
- Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
3. Content Creation and Delivery (18%)
- Describe various send capabilities in the Email application.
- Given a scenario, create and customize an email message to meet a customer’s need.
- Given a scenario, know how to manage content needed to deploy a customerâs email campaign.
- Given a scenario, send and deploy an email campaign to meet the customer requirement.
4. Marketing Automation (19%)
- Given a customer scenario, recommend the appropriate marketing automation solution.
- Given a scenario to manage customer data, configure the appropriate marketing automation tools.
5. Subscriber and Data Management (28%)
- Given a customer’s business requirements, configure segmentation tools to accurately model subscribers and data.
- Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.
- Given a customer’s business requirements, determine how to import data into Marketing Cloud as per best practices.
- Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.
6. Tracking and Reporting (7%)
- Given an email campaign, describe the steps involved to analyze the performance results.
- Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
- Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.
NEW QUESTION 132
A new data extension named "Orders" contains order data. One row is recorded for each customer's order.
Customers can place multiple orders. The data extension Orders relates to other data extensions. The data extension Orders contains the following fields:
OrderNumber: a unique alphanumeric order number
customerID: a numeric customer identification number
OrderDate: the system date and time for the order
Instructions: an optional alphanumeric string that contains customer delivery notes. Which statement accurately reflects the configuration of the Orders Data Extension?
- A. OrderNumber will be used as the Primary Key
- B. All fields in the data extension are nullable
- C. The OrderNumber field will be a Number data type field
- D. CustomerID will be used as the Primary Key
Answer: A
NEW QUESTION 133
A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic.
Which send tracking metric provides the bounce description "Address is non-existent at the domain"?
- A. Hard Bounce
- B. Undeliverable
- C. Blocked Bounce
- D. Soft Bounce
Answer: A
NEW QUESTION 134
We are creating a custom html paste email within content builder, which 2 features can be inserted into the html code by using the insert code snippet tool. Choose 2 answers
- A. A tooltip
- B. stored content box
- C. track emails open
- D. physical mailing address
Answer: C,D
NEW QUESTION 135
When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)
- A. Text buttons receive more clicks than graphics
- B. A call to action should be direct and action-oriented
- C. A call to action can be text or an image based button
- D. A call to action below the fold performs best
Answer: A,D
NEW QUESTION 136
A marketer is building a highly personalized email that is sent daily to one million subscribers. The data needed for the email is located in several data extensions.
What feature should the marketer use to merge the data into a single data extension to improve sending?
- A. Data Filters
- B. File Triggers
- C. Profile Management
- D. SQL Query Activities
Answer: A
NEW QUESTION 137
Where can a marketer go to learn more information about using APIs? (Choose 2)
- A. Code.exacttarget.com
- B. Help.exacttarget.com
- C. The Administration tab
- D. Help and Training Portal
Answer: A,B
NEW QUESTION 138
NTO has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available activities. Which three Canvas Activities are available in Journey Builder? Choose 3 answers
- A. Send SMS
- B. Post to Facebook
- C. Decision Split
- D. Wait Until
- E. Query Activity
Answer: A,C,D
NEW QUESTION 139
A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe. The subscriber clicks One-Click Unsubscribe.
Given that NTO Is using the default subscription center, which two options are given when the subscriber clicks One-Click Unsubscribe?
Choose 2 answers
- A. Subscriber can choose to be removed from the data extension.
- B. Subscriber can choose which publications to unsubscribe from.
- C. Subscriber can choose to be unsubscribed from all NTO publications.
- D. Subscriber can choose to resubscrlbe to the list used for the send.
Answer: B,C
NEW QUESTION 140
A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team.
Which three considerations should the marketing team keep in mind as they begin using Content Builder?
(Choose three.)
- A. Establish a naming convention optimized for search.
- B. Review permissions and roles for users accessing Content Builder.
- C. Focus on creating and importing content for one primary channel.
- D. Create a folder structure prior to importing assets.
- E. Import duplicate copies of content for different messages or groups.
Answer: A,B,D
Explanation:
Explanation
NEW QUESTION 141
Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder? (Choose two.)
- A. Plan for content to be used cross-channel, eliminating duplicates.
- B. Create folders for each type of uploaded content.
- C. Import all content up front, rather than piece by piece.
- D. Optimize the way content is stored with a naming convention.
Answer: A,D
Explanation:
Explanation/Reference:
NEW QUESTION 142
Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?
- A. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.
- B. Create an API-driven process to put the data directly into the data extension when any data is changed.
- C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
- D. Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.
Answer: A
NEW QUESTION 143
Which feature can segment on behavioural data?
- A. Data Filter
- B. Data Extension
- C. Import Activity
- D. Tracking
Answer: A
NEW QUESTION 144
A team wants to import a fife with column names that do not match the fields into a data extension.
What step is needed to align the file data to the field names in the data extension?
- A. Choose the appropriate date format.
- B. Select the delimiting character.
- C. Name the new import definition.
- D. Map the attributes in the file.
Answer: D
NEW QUESTION 145
Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.
An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.
Which feature should be used when sending the second email to ensure that the 7,000 subscribers that exist on both lists don't receive the same email twice?
- A. Suppression List
- B. Exclusion List
- C. Exclusion Script
- D. Domain Exclusion List
Answer: A
NEW QUESTION 146
A national landscaping company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, customers will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions.
Which two tools could be used to segment the data? (Choose two.)
- A. Data Extract Activity
- B. Send Definition
- C. Filters
- D. SQL Query Activity
Answer: C,D
NEW QUESTION 147
NTO outfitters wants its email to renders mobile and desktop devices. NTO would like the emails to be responsive Which two technique should be used? Choose two answers
- A. Request to display block on all images
- B. html
- C. use a basic and thin template in content builder
- D. Include
Answer: B,C
NEW QUESTION 148
What is a media query and how is it used? (Choose 2)
- A. a responsive layout that uses a piece of CSS3 code.
- B. defensive tactics like using HTML text rather then graphical text
- C. the CSS3 code detects the pixel size of the screen on which that email is opened
- D. image blocking
Answer: A,C
NEW QUESTION 149
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