C-C4HMC92 Free Exam Study Guide! (Updated 123 Questions)
C-C4HMC92 Dumps for SAP Certified Technology Associate Certified Exam Questions & Answer
NEW QUESTION 16
In which content types can you include product recommendations?
- A. Landing page
- B. LINE message
- C. Push notification
- D. Email
Answer: D
NEW QUESTION 17
When would you implement the Approval function in SAP Cloud for Customer? (Select 2)
- A. You want an administrator to activate a custom business object
- B. You want another user to review a business object before it is processed further
- C. You want to define multiple review steps for the same business object
- D. You want to define multiple review processer for the same business object
Answer: B,C
NEW QUESTION 18
How does merging and matching work in SAP Marketing Cloud? (2)
- A. The consumer account ID is used as an additional criterion to achieve a sufficiently high level of coincidence to perform a match
- B. Matching logic works against existing records and against simultaneously imported data
- C. The name is used as an additional criterion to achieve a sufficiently high level of confidence to perform a v u match
- D. The number of best records can be configured for each contact
Answer: B,C
NEW QUESTION 19
Which SAP C/4HANA solution should you use to plan budget for lead-generating activities?
- A. SAP Demand Forecasting
- B. SAP Sales Cloud
- C. SAP Marketing Cloud
- D. SAP Service Cloud
Answer: C
NEW QUESTION 20
How are business roles and business catalogs configured in SAP Marketing Cloud? (2) I
- A. Read/Write restrictions are configured at business catalog level
- B. Business catalogs comprise one or several business roles
- C. Businness roles comprise one or several business catalogs
- D. Read/Write restictions are configured at business role level
Answer: A,D
NEW QUESTION 21
According to the SAP Best Practices, what should you consider when deciding the data sources for your SAP Marketing Solution? (3)
- A. Defining Campaign Templates
- B. Defining Budget Plans
- C. Defining Origins
- D. Automatic/Manual Integration of data
- E. Defining Interaction Types
Answer: C,D,E
NEW QUESTION 22
You have defined marketing areas in SAP Marketing Cloud. Where can you use these marketing areas to define access rights for marketing users? (3)
- A. Lead transfers
- B. Budget Plans
- C. Recommendation scenarios
- D. Campaigns
- E. EH Segmentation
Answer: B,D,E
NEW QUESTION 23
Marketing locations can be used to
- A. Personalize campaigns, for example, by including a contact's marketing location in an email campaign.
- B. Enrich contacts with the interactions' marketing location to better understand their most recent or most frequent marketing location.
- C. All of these
- D. Segment your contacts based on marketing location attributes to better target follow-up campaigns.
Answer: C
NEW QUESTION 24
Which of the following enables the marketing experts to run analytics stories, and reports based on predefined CDS views.
- A. Analytics and Reports Gallery
- B. Profile Dashboard
- C. Customer Journey Insight
- D. Sentiment Engagement
Answer: C
NEW QUESTION 25
As well as leads, what is synchronized between SAP Marketing Cloud and SAP Sales Cloud? (Select 2)
- A. Accounts
- B. Promotions
- C. Campaigns
- D. Segmentation models
Answer: A,C
NEW QUESTION 26
What are the prerequisites for including product recommendations in campaign? (2)
- A. Algorithms must NOT be optimized
- B. Communication medium in the scenario must be email
- C. Products must be uploaded to your system
- D. Generation refresh rate must be less tan 24 hours
Answer: B,C
NEW QUESTION 27
Which of these are characteristics of a recommendation model? (3)
- A. Algorithms consume data sources according to their configuration
- B. Recommendations are provided based on the algorithms used in the recommendation model
- C. A recommendation model can be assigned to more than one model type
- D. Recommendation models can be assigned to recommendation scenarios
- E. Each step of a recommendation model can have a maximum of one algorithm
Answer: A,B,D
NEW QUESTION 28
You have created your own business object, and want to upload data to it using an OData service. Where do you find the URL for this custom business object?
- A. Communication Arrangement
- B. Communication System
- C. Communication Scenario
- D. Communication User
Answer: A
NEW QUESTION 29
The values for countries maintained in SAP Marketing Cloud are:
ID Name
AU Australia
DE Germany
US United States of America
You have connected a third-party system to your SAP Marketing Cloud system. The name in the country field in the third-party systems is United States.
What application can you use to resolve this discrepancy for the country field in SAP Marketing Cloud when the contact data is uploaded?
- A. Manage Interests
- B. Map Free Text
- C. User Lists
- D. User Interface Adaption
Answer: B
NEW QUESTION 30
As and administrator, which of the following objects can you design in the Business Analytics work center in SAP Cloud for Customer? (Select 2)
- A. Dashboards
- B. Data sources
- C. Key figures
- D. Scorecards
Answer: B,C
NEW QUESTION 31
You want to load your contacts from SAP CRM, SAP Commerce and Facebook into SAP Marketing Cloud. Based on the assumptions below, what would be your setup?
- On Facebook, a customer can have multiple profiles.
- Facebook is the least trustworthy source of information.
- A. Facebook > Priority 4, one per contact = "
- B. Facebook > Priority 3, one per contact = X
- C. Facebook > Priority 2, one per contact = "
- D. Facebook > Priority 1, one per contact = X
Answer: A
NEW QUESTION 32
You are building a customer-specific score using the Score Builder. Where can you consume this score? (2)
- A. Consumer/contact profile
- B. Programs
- C. Sentiment Engagement
- D. EH Segmentation
Answer: A,D
NEW QUESTION 33
Select the last step in creating a Custom CDS view
- A. Select a data source that should be used as a primary data source
- B. Define the name and the description of the new custom view
- C. Assign the mapping fields of the associated data sources to the fields of the primary data source
- D. Expose the custom CDS view as OData service for external usage
Answer: B
NEW QUESTION 34
Which of the following are implementation steps to create Custom Logic? (3)
- A. Test custom logic using predefined test variants
- B. Export in Manage your solution by creating a change project
- C. Publish implementation description to your test system
- D. Create an implementation description using ABAP for key users
- E. Create filter conditions via Live Target Groups
Answer: A,C,D
NEW QUESTION 35
The various options in Custom Analytical Queries are
- A. create queries from predefined SAP queries or from packages that you do not have permissions.
- B. All of these
- C. search an existing query.
- D. create a query.
Answer: B
NEW QUESTION 36
A business scenario can include one or more scope items.
- A. Incorrect
- B. Correct
Answer: B
NEW QUESTION 37
How does SAP Analytics access SAP Marketing Cloud data?
- A. Through replication from Marketing Data to the Analytics tool
- B. Through CDS-views (Core Data Services), with no need for replication
- C. Through a nightly job that transfers data from the Marketing Cloud to SAP Analytics
- D. Through replication from Marketing Data to SAP Customer Data Cloud, which then replicates to Analytics
Answer: B
NEW QUESTION 38
How are business roles and business catalogs configured in SAP Marketing Cloud? (2) I
- A. Business catalogs comprise one or several business roles
- B. Businness roles comprise one or several business catalogs
- C. Read/Write restrictions are configured at business catalog level
- D. Read/Write restictions are configured at business role level
Answer: B,D
NEW QUESTION 39
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SAP C-C4HMC92 Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Marketing Planning and Performance < 8% | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. |
| Onboarding and getting started 8% - 12% | Explain the components, roles and authorizations and actions implelented in 2 tier landscape of Marketing Cloud
|
| Segments, Campaigns and Journeys > 12% | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content, the options available for executing campaigns. Set up Marketing permissions,suppression rules and marketing areas. |
| Commerce Marketing < 8% | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. |
| Lead and Accound Based Marketing < 8% | Describe Contact-Lead-Opportunity process; Explain the Account Based marketing; Dxplain the process of defining a new lead stage, data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. |
| Dynamic Customer Profiling > 12% | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record, sentiment engagement, Predictive Studio, and Score Builder capabilities.
|
| Integration and Data Upload 8% - 12% | Explain the concepts when integrating SAP Marketing Cloud with other solutions like Cloud for Customer,SAP Commerce Cloud etc. Additionally Know how to monitor integration errors, the available standard integration scenarios. Set up integration scenarios, and the ways to integrate ERP in context of Marketing Resource Management.
|
| Administration Tasks 8% - 12% | Setup Marketing Permissions Checks and configure workflows for business objects; explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs.
|
| Extensibility 8% - 12% | Explain varous extensibility options and ways to implement them
|
| Analytics and Reporting < 8% | Explain the benefits of the behavior insight application, the benefits of white space analysis, the capabilities of the Marketing Executive Dashboard, the concept of CDS Views, the BusinessObjects Cloud related analytics, embedded analytics, extensibility of CDS views and queries in embedded analytics, and Insight for Sales. |
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